The recent release of plugins for ChatGPT has shed light on OpenAI's future direction and where this will ultimately lead. It seems that a new ecosystem of comparable magnitude to the likes of Apple, iOS, and the App Store is now within reach.

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ChatGPT has gone from an unimpressive player to a major one in the league, causing fear among top managers of modern internet corporations like Meta, Google, and Amazon.

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Microsoft invested in OpenAI out of fear of falling behind and suffering the same fate as Nokia, Facebook, and Myspace. This was the right move, as Bing search engine has become more appealing than ever.

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Some product companies hastily integrate fashionable AI tools, like Notion AI, in hopes of increasing user retention and upselling monthly subscriptions. While this may be true initially, they will eventually face the same fate as the companies on whose backs their careers were built.

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OpenAI, with its ChatGPT, has become a global data bus that is now developing its own level of applications, which is counterintuitive and cannot be taught through traditional approaches to web 2.0 product management.

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Creating a new task manager, user-friendly catalog, or dating or rating system that is attractive in the market is already impossible. The global data bus requires organic expansion and penetration into all corners of the internet, which is why plugins are an obvious way to integrate ChatGPT for daily users of businesses like Walmart and Citibank.

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In this configuration, internet business integrators like Epam and Elastoo Labs are likely to succeed, while product companies may struggle as the global data bus and its level of applications eat into their bread. Integrators will be able to tailor the use of ChatGPT to businesses like Walmart, while product companies try to find common patterns among 1000 businesses, which is not the same in the context of AI as in web2.0.

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https://openai.com/blog/chatgpt-plugins

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